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In and outs of the political campaigns, focusing on Michigan and Lansing, Tim Skubick will report regularly throughout the primary and then general election campaigns.

Thursday, May 20, 2010

Bleed Him Dry

GOP candidate for governor Mike Cox is on a mission. He wants to
bleed all the money out of the Pete Hokestra campaign before the August
3rd primary.
Now you might ask, how can one candidate do that to another?
Simple: You run attacks ads which puts your opponent in a box
with two options: Sit on your money and don't purchase any ads to
counteract the attacks or spend your money now to do that. By
exercising the latter choice, you run the risk of running out of moola
the closer you get to the election when more citizens are paying
Cox knows this and so do the Hoekstra people. So far Hoekstra has
made a modest effort to mute the Cox ads that suggest the Michigan
Congressman is a big spender of your tax dollars in Washington.
Last week came the first ad and the Hoekstra camp scrambled to
assembly a tepid response that did not get a ton of exposure compared
to the bigger ad purchase made by the Cox folks.
This week a new attack ad and so far no response from the Hoekstra
camp. It's unclear if their first commercial continues to air around
the state.
The popular wisdom in town has Hoekstra struggling to convert his
grassroots support in West Michigan into checks. So he is not
overflowing with money while the Cox campaign coffers are looking
The commercials are an act of "desperation" decries Hoekstra
mouthpiece John Truscott. J.T. contends Cox is losing support in the
polls and has to act now to salvage his candidacy by trying to slice
into Hoekstra's lead.
Team Hoekstra expects to take a hit as a result of these ads.
Over in the Cox shop campaign manager Stu Sandler argues the ads
"are a show of strength" not desperation.
So in all likelihood those attacks will continue and the Hoekstra
folks will have to decide to shut up or cough up. Either way it's a
roll of the dice for the Congressman and the smiles you see over there
are from Mr. Cox and company as they monitor the blood flow out of the
Hoekstra campaign.


Anonymous William said...

Cox can attack all he wants to but I bet the Hoekstra campaign already has some "urban myth" commercials in the can. I'm not a pollster but if the people I know are any indication of the electorate as a whole, Cox has no chance.

May 20, 2010 at 6:09 AM 
Anonymous Anonymous said...

Cox is a child.

Now he's out there attacking Sharpton, for coming to that young girl's funeral in Detroit. I guess the whole Kwame thing didn't teach Cox a lesson, that he needs to keep his nose out of issues that don't concern him.

Cox is going to flame out in a big way, ultimately.

May 21, 2010 at 5:15 AM 
Anonymous hyip said...

The new attack ad and so far no response from the Hoekstra camp. It's unclear if their first commercial continues to air around the state.

May 21, 2010 at 12:05 PM 
Anonymous Anonymous said...


I notice Cox's campaign ad says Hoekstra voted to raise taxes. Hoekstra has responded by calling this a LIE, in very strong terms.

You need to nail one of these guys, because one of them is definitely lying here. I suspect it's Cox, since Bush never proposed a tax increase to my knowledge, and Hoekstra certainly didn't vote on any Obama tax increase.

May 21, 2010 at 5:10 PM 

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