Timing is everything in the political game and the first guy to announce his candidacy for governor was the victim of poor timing in the nth degree.

      Quick, raise your hand.  How many heard, read, or saw Pete Hoekstra announce his GOP bid for governor?

      O.K.  We see Mrs. Hoekstra's hand over there and his three kids paid attention but that's about it.

      Suffice it to say the West Michigan congressman did not plan it that way. When he woke up on Monday morning, he hoped to reap a ton of free media exposure. 

      Instead he found himself in competition with the Rick Wagoner story.  It was plastered everywhere:  GM CEO tossed under the Silverado by President Obama.

      That dominated the morning news cycle only to be replaced by the 11 a.m. announcement by the president that he was giving GM and Chrysler one more chance to survive.

      And of course all the talking heads on Michigan media outlets proceeded to take the rest of the day's news cycle to sift the president's announcement.

      As if that wasn't bad enough, MSU's B-ball team making into the Final Four ate up even more media attention

      Hoekstra, who needs to line up support in Southeast Michigan, was hoping for some headlines and a photo. But in the final insult of the day, he got neither as the two major newspapers on that very day, scrapped their home delivery service leaving Hoekstra hoping that somebody would "read all about it" on the Internet.

      His announcement was not completely ignored as the political media covered him, but when they add up the exposure he did receive vs. what he could have received, he can thank Wagoner, Obama, and Izzo for messing with his timing big time.

     

 

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